One of my favorite Youtube videos was shot in the Washington DC subway.
In the video, Joshua Bell, one of the greatest musicians alive today, plays one of the greatest pieces of music of all time on a priceless instrument during rush hour one January morning. More than 1000 people rushed by and yet hardly anyone notices the incredible performance unfolding before them.
Later, he played a concert again in the subway, this time to a crowd of thousands.
Why You Need To Get Noticed
Maybe you’re not performing on a violin, but you do need to get noticed. When you get people’s attention, they admire your work, want to be around you, and want to learn from you. Getting noticed will make your life and relationships better at work, with your friends, and with your family.
Successful brands get people to notice them. We can do a few simple things to “brand ourselves” and get noticed.
What We Can Learn From Joshua Bell
Why didn’t anyone notice Joshua’s exquisite performance the first time?
There are probably several reasons, but let me mention the main reason that apply to us and our personal branding: distraction.
Distraction takes attention away from us. People are busy. It’s a preoccupied world and everything from Youtube videos, to email, to advertising draw people’s attention and keep them from noticing us.
3 Ways to Get Noticed (Besides Standing on Your Head and Spitting Quarters Out Of Your Mouth)
There are at least 3 ways that you excel and get noticed by your coworkers, friends, and family.
1. Live and work with passion.
We are all drawn to a person who is passionate about their life and work. Communicate your passion by the things you do and say, and people will take notice.
2. Learn the language of listening.
Everyone needs to be heard, but most of us like to talk. If you can learn to be a good listener, people will be drawn to you and will seek your attention and company. Your relationships will be more intimate.
3. Create loyalty and build trust.
By doing what you say you will do and being consistent, people will begin and trust you. Dependability is a strong magnet for others—especial in difficult times. Walk the talk, be consistent, and live out your values. People will take notice and want to be near you.
The people of Washington DC did get a do-over. The second time, the performer, the music, and the instrument were noticed—thousands came to hear Joshua Bell’s concert in the subway.
If you will live with passion, listen well, and build trust with those you love and work with, they will observe it and you will get noticed.